LIVE PROJECT

DATA VIZ

WEBPAGE

RESPONSIVE

BT500 for Business Today:

National Businesses Report Card

About

BT500 is compiled by Business Today (India Today Group) which annually ranks India's top 500 companies on multiple key metrics, offering insights into the nation's corporate landscape.

My Role

Conceptualizing, Data Viz,UI/UX Design, Prototyping, Dev- Handoff

Timeline

2.5 weeks (Dec. 2022)

Team

Design: Shiksha Singh, Surbhi Sonway

Development: Harmeet Singh, Pankaj Negi

Data & Method: Prince Tyagi, Rahul Oberoi

Producer: Piyush Aggarwal

TLDR;

I collaborated with Business Today (India Today Group) to redesign their BT500 Microsite. The project was successful and increased its organic traffic by 23% on its relaunch.

Overview

BT500 is a responsive microsite with engaging data visualizations for top 500 businesses and their annual report cards to evaluate their performance throughout the year.

Prerequisites

What were we working with?

Excel sheets with intensive and intimidating research & the older website were provided to us as a reference by the Producer, Piyush Aggarwal.

The redesign of the BT500 microsite 2015 version was essential; a more responsive and user-friendly interface.

We ensured that the focus was on streamlining the site's structure and ensuring a seamless and efficient experience for visitors

Prerequisites

Redesign the "Window"

Majority of the users engage with the via phone so it has to be a responsive (mobile-first) Interface. BT500 is an event that is conducted annually and the last time it was held was in 2015 with outdated visuals and more importantly, user friendliness.


So it’s essentially a revamp.

Archetypes

The ICPs were already provided to us;

  • Professionals

  • Investors

  • Managers

  • Professors

  • Business Students

  • Excecutives

  • Economics Students

Design Goals

Client's Needs

Before proceeding, We had a heart to heart with the clients to understand what expectations expectations are.


Straightforward

“No confusing patterns, just easy access to data where it’s needed”

Contemporary

“Aesthetically sound and visually engaging, introduce visual stories”

Phone First

“Everybody engages more via phones than desktop- legibility shouldn’t be compromised”

Reliable & Credible

“Backed by researchers, Should feel like a part of business today; also a designated space for ads”

Crisp data,

at a glance

“Data should be short and sweet- like desert!
easy to grasp at a glance.”

Process

Data Relationship to sync with Target Groups' goals

Users

Narrative

Data

BT500

Ranking

Comparison

Interrelation

Iterations

Mobile Design

Iconography

MARKET CAP

The Personal MBA

TOTAL INCOME

The Lean Startup

PROFIT AFTER TAX (PAT)

Traction

ASSETS

Algorithms to Live By

PAT MARGIN

The Startup Playbook

PROFIT % OF NET WORTH

Blue Ocean Strategy

PROFIT % OF CAP EMPLOYED

Blue Ocean Strategy

HE

CHAN

E

WE BROUGHT?

Deliverables

Here's what all we delivered

  1. Hand off Files

  2. Coherent component library

  3. Icon Library


There was an overwhelmingly positive response from both the India Today Group and the Users.

Thank you for scrolling this far, might as well check out my other works~

so basically,

I love

  • yapping

  • thinking

  • sharing

about design

WIP by

with

peach iced tea & LOTS of music on the side

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