Reshaping E-Commerce Insurance Experience
In this case study, I explored the current intimidating nature of the E-commerce insurance experience is explored and made into a more positive one while addressing the lack of instant gratification and less engagement in current insurance models.
To kickstart the process, I started by dissecting the brief:
I gathered insights from the
primary research, targeting new age users
After mapping out Priya’s journey, I understood that the possible phases/areas of
interventions for which I had a few ideas bubbling up.
But, Integration with an already existing e-commerce platform for simplified claims processing and utilization of existing infrastructure emerged made more sense, supported by positive user interview feedback and insights.
so basically,
I love
about design
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