Reshaping E-Commerce Insurance Experience

In this case study, I explored the current intimidating nature of the E-commerce insurance experience is explored and made into a more positive one while addressing the lack of instant gratification and less engagement in current insurance models.

To kickstart the process, I started by dissecting the brief:

I gathered insights from the
primary research, targeting new age users

After mapping out Priya’s journey, I understood that the possible phases/areas of
interventions for which I had a few ideas bubbling up.

But, Integration with an already existing e-commerce platform for simplified claims processing and utilization of existing infrastructure emerged made more sense, supported by positive user interview feedback and insights.

so basically,

I love

  • yapping

  • thinking

  • sharing

about design

WIP by

with

peach iced tea & LOTS of music on the side

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